The Business Plan (3 Part Series) – Part II

Group 5 Play Video

In the second part of this series, host April Armstrong covers the essential role of marketing and advertising in attracting both patients and skilled staff to your practice. This session focuses on innovative marketing techniques tailored to the healthcare industry, with an emphasis on patient-centred communication and brand development.

You’ll discover how to effectively use digital platforms, create engaging advertising campaigns, and build a strong community presence. By the end of the session, you’ll have the knowledge and tools to boost your practice’s reputation and stand out in a competitive market.

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